Mollick: Nobody Knows Anything
Ethan Mollick, Wharton professor and one of the most-followed voices on AI, told several hundred corporate executives at the New York Public Library: "Nobody knows anything. We're all making this up as we go along. Anyone who's like, 'We have the playbook' - they're lying to you." Bank of America estimates AI is currently lifting economy-wide productivity by 0.1% per year.
The most cited AI-for-work expert just told a room of execs that the entire AI-corporate-strategy industry is improvising. Worth listening to.
Mollick borrowed William Goldman's 1983 line about Hollywood - "nobody knows anything" - and aimed it at every AI consultant selling "the playbook." The 0.1% productivity number from Bank of America is the punchline. The same BofA report calls AI bigger than electricity and the internet combined. Both can't be true. Either AI is in the slow-burn phase before exponential payoff (the bull case) or the corporate narrative is ahead of measurable economic reality.
For PMs: stop benchmarking yourself against pitched "AI maturity models." For execs: discount the playbook-sellers and run your own experiments. For board narratives: "this time is different" is the riskiest phrase to ship.